Pennzoil : Brand Extensions
Evolved Shell’s digital strategy and customer experience to include true brand assets that support the core function of the business by adding value to consumers’ lives. The custom platforms provide access to relevant and timely information, personalized content and promotions based on customer intent and recognition of loyalty - 80% of custom content views drove an engagement action. Developed immersive costumer service focused digital tool-set as an all-encompassing education and conversion experience, including the fuel category’s first chatbot experience.
